Continuing the success of the ‘Ginebra Ako’ campaign last 2018, Ginebra San Miguel is back with a music video that highlights the ‘Never Say Die’ attitude of Filipinos. The online video consists of different vignettes that depict the real grit and determination Filipinos show when faced with struggles in life. In an effort to make every story as authentic as possible, real people were casted to recreate the challenges they face in their line of work like a real farmer and a real Badjao diver depicting themselves.